who we are
Find out where we came from,
Our Story So Far
2024
Launch of Blueyou‘s new seafood brand with a portfolio of 25 species, focusing on nature-based, community-inclusive and climate-smart origins
2023
Foundation of Blueyou Asia LTD. as distribution hub for retail and HORECA markets in Southeast Asia
2022
Blueyou's Selva Shrimp program wins the SUSTAINABLE FOOD AWARD in the category "Best sustainable product"
2021
Roll-out of LCA methodology to assess carbon footprint of seafood harvesting systems and promote climate-smart seafood solutions
2020
Launch of SELVA SHRIMP program in Kalimantan, creating a blueprint for mangrove restoration at scale in combination with regenerative seafood harvesting
2019
Blueyou achieves being a key supplier of sustainable seafood to luxury hotel groups in Hong Kong, Singapore, Manila and Tokyo
2018
Successful roll-out of the Maldives Fair Trade tuna program, involving three island communities and 45 pole & line vessels
2015
In collaboration with its local partners Vinh Hoan and Omarsa, Blueyou achieves the worldwide first ASC certification for Pangasius and Shrimp in Vietnam and Ecuador
2013
For moving products from its fisheries and farming projects to clients worldwide, Blueyou establishes its company Blueyou Trading LLC in Switzerland
2012
For its artisanal handline tuna improvement program in the Philippines, Blueyou establishes Meliomar Inc. as manufacturing and tuna export company
2010
Initiation of artisanal tuna fishery program in the Philippines, improving market access for handline-caught tuna
2008
Development and launch of SELVA SHRIMP program in Vietnam – promoting organic, restorative shrimp farming in integrated mangrove aquaculture
2006
Development of community-based farming and fisheries programs in Southeast Asia, Western Africa and Latin America
2004
Brought together by a shared passion for seafood, our oceans and fair trade, René Benguerel and Matthias Krebs begin Blueyou
Our Big Vision
A world where seafood is harvested in balance with nature, contributing to planetary health, flourishing oceans and prosperous coastal communities.
Our Core Belief
Steering global seafood production towards sustainability and social inclusivity is a powerful driver for ocean conservation and climate change mitigation, supporting livelihoods and resilience of coastal communities and providing healthy and nutritious foods for people.
Our Guiding Values
Respect
For all.
We are bold enough to believe that treating our planet, the living world, our partners and employees with empathy is the only way forward.
Authentic
beyond labels.
We build trust with partners and customers through openess, radical transparency and accountability.
Change.
is. good.
We have the mindset, the courage and the resilience to challenge the status quo and transform the blue food sector towards a regenerative and inclusive future.