How does our octopus reach your plate? The journey begins before dawn when local small-scale fishers along the coast of Yucatan head out to catch octopus with baited single lines. This traditional method leaves no by-catch and causes no harm to the seafloor. And since the bait doesn’t attract egg-carrying females, the octopus population regenerates continuously. The catch is frozen immediately to preserve the ocean’s rich flavour for the kitchens of leading chefs worldwide. Including yours!