Asia Premiere — Arapaima Enters the World of Fine Dining

From the Amazon to Asia's Finest Tables

In January, Blueyou introduced the Arapaima — a sustainably harvested Amazon fish — to Asian fine dining for the first time through partnerships with MONO (Hong Kong), Claudine Restaurant (Singapore), and M&C ASIA.

The Arapaima, one of the world's largest freshwater fish, has become a symbol of successful conservation through community-based management in the Brazilian Amazon.

The Arapaima represents a story of resilience, respect for nature, and positive impact. It's an extraordinary ingredient with an even more extraordinary backstory.
— Chef Ricardo Chaneton

A Conservation Success Story

Once threatened by overfishing, the Arapaima has made a remarkable comeback thanks to community-based co-management programs supporting indigenous groups in the Amazon. The results speak for themselves:

• Population recovery: Stocks in well-managed areas have increased by up to 170%
• Indigenous empowerment: Local communities manage and benefit from sustainable harvesting
• Habitat protection: The program incentivizes conservation of Amazon floodplain ecosystems
• Premium quality: Wild-harvested fish with exceptional flavor and texture

Fine Dining Meets Impact

The Asia premiere showcased the Arapaima's versatility in the hands of world-class chefs. Chef Ricardo Chaneton at MONO Hong Kong created a tasting menu featuring the fish, highlighting its delicate flavor and firm texture — qualities that make it ideal for fine dining preparations.

Expanding the Story

The Arapaima represents exactly the kind of product Blueyou champions: one where commercial success directly drives conservation outcomes. By creating premium market demand, we strengthen the economic incentive for communities to protect and sustainably manage their natural resources.

Want to feature Arapaima in your restaurant? Connect with our team.